CEO and Co-Founder

An avid entrepreneur who is passionate about STEM education.

As the CEO of Tech Up, Ainaa sets the vision and strategy and ensures its sustainability, profitability and consistent growth. In March 2021, she took over the CEO role from Lok Kah Fai, who transitioned to a new role as Technical Advisor for the Company.

Tech Up isn’t Ainaa’s first startup as she and Kah Fai co-founded Distinct Motion Sdn. Bhd. which operated a robotics learning center called Little Botz Academy in Shah Alam and Petaling Jaya before it was acquired by Sasbadi Holdings Berhad in 2016.

She is also currently a co-founder and investor at Kaize Invent Sdn. Bhd., a private incubator company.

In the past, Ainaa worked at Maybank Investment Banking Group and Sime Darby.

She holds a Bachelor of Commerce in Accounting and Finance from the University of Melbourne.


Technical Advisor and Co-Founder

An IoT connectivity and solutions specialist.

As Technical Advisor (and Non-Executive Director) at Tech Up, Kah Fai provides the software vision and its development pipeline based on the changing landscape of industrial needs to close the gaps of industrial and education skill set, mindset and application.  

He is a driven and ambitious serial entrepreneur who has built several businesses in education and IoT with notable M&A exits. Prior to establishing Tech Up, he and Ainaa Rosli co-founded Distinct Motion Sdn. Bhd. that operated a robotics learning center called Little Botz Academy in two locations (Shah Alam and Petaling Jaya) before it was acquired by Sasbadi Holdings Berhad in 2016. He also sold off the IoT business operation (including WiCon and WimFactory distribution) at Kaize Invent Sdn. Bhd., a company he founded, to Novaflow Engineering Sdn. Bhd. in 2020.

He focuses his career in advancing technologies on IoT, AI and software development. He worked in the manufacturing sector as Process Engineer at Infineon and Hewlett Packard, Singapore.


Finance Advisor & Co-Founder

Sulfya was born and raised in Malaysia. She holds a Bachelor of Commerce in Accounting and Finance from the University of Melbourne. She is currently based in Singapore and has been in the banking industry for much of her 10-year career. Her experience in the financial markets spans client coverage, deal origination, structuring and execution of debt financing. 

Although her daily routine revolved around pitch books, term sheets, financial and credit analysis, she had always felt an inextricable pull towards education which was a central theme in her upbringing. 

Covid-19 was a life-changing moment where she began conducting voluntary weekly reading sessions to children from disadvantaged family backgrounds with poor reading abilities. It only seemed natural when she took on a part-time teaching role at a primary school daycare center at Pasir Ris, Singapore, managing children from Primary 1 to 5. 

An opportune coffee session with Ainaa turned into a chance to lead Tech Up’s inaugural fund-raising exercise for the Company’s advanced gamified simulation software. 

Her banking experience, powered by her love for education are key to Tech Up’s next phase of growth as they further cement their position in Malaysia, grow their software business and penetrate international markets, sparking joy in STEM learning one country at a time, starting with Singapore.


Vice President, Business Development

Experienced in business strategy, business operations, and STEM education.  

Syarida started her journey in Tech Up as the trainer for robotics, mathematics, and science programs. She then took on the challenge to lead and Project Manage STEM programs and competitions for Tech Up.

As a Content Manager and Instructional Designer at Tech Up, she is responsible for designing and implementing programs to drive growth and success. Besides coordinating daily operations across departments, Syarida also fosters strong relationships with vendors and clients, and she seeks feedback from the community of educators.

Syarida plays an important role in curating the Robot-4-School (R4S) initiative, which have impacted more than 200 schools in Malaysia and more than 15,000 students to kickstart their journey in robotics and STEM.

Syarida graduated with a bachelor’s degree in Human Sciences (Communication) (Hons) from the International Islamic University Malaysia (IIUM).


Vice President Operations & Process Lead

Sakina has been with Tech Up since 2018. She is responsible for overseeing corporate governance, setting up standard operating procedures (SOP), and optimizing operational guidelines. 

She is also a robotics trainer and a math and science instructor who conducts workshops and classes, and a Content and Instructional Designer of GoTechUp software. Sakina manages day-to-day operations and ensures standard of program delivery of all Tech Up’s STEM programs and competitions. 

Another key role she holds is the Lead at Tech Up’s Centre Operations for the STEM Enrichment Center. 

Highly energetic, Sakina is loved by kids and teachers.

She holds a degree in Cognitive Science from Universiti Malaysia Sarawak. Sakina completed a Diploma in Early Childhood Education at the renowned Universiti Pendidikan Sultan Idris.